Northline Training
Fitness studio · Website concept
INDEPENDENT WEB DESIGN · HOUSTON, TX
Your business.
Better online.
Clear websites for local businesses. Thoughtful design, useful information, and an easier next step for your customers.
LOCAL BUSINESSESPERSONAL BRANDSCOACHES & TRAINERSSERVICE COMPANIES
01 / SELECTED CONCEPTS
A little less clutter.
A lot more clarity.
Two fictional businesses. Two different directions.
Concept work to explore what a website can be.
Fieldwork Landscape
Home services · Website concept
These are original design concepts for fictional businesses, not paid client projects or testimonials.
02 / WHAT THE STUDIO DOES
A website that
gets to the point.
Start with the essentials. Explain what you do, show why it matters, and help visitors take the next step.
New business websites
A clear home for your services, story, location, and contact details.
Website refreshes
Update the layout, simplify the wording, and organize information around your customers.
Mobile layouts & launch basics
Readable pages on smaller screens, useful page titles, working links, and a final launch check.
Simple ongoing updates
Keep hours, service descriptions, photos, and seasonal information current.
03 / HOW A PROJECT WORKS
Start with the business.
Agree on the audience, pages, content, budget, and what the website needs to accomplish.
Make the direction clear.
Review a homepage direction before expanding the design to the rest of the website.
Bring it together.
Add approved content, make the layout responsive, and review the site together.
Check. Hand over. Launch.
Test the agreed features and give you access to the accounts and a simple handover guide.
04 / STARTING PROJECT OPTIONS
Simple scope.
Clear pricing.
Introductory project options.
Final scope and price agreed before work begins.
THE ESSENTIAL
One-page website
$350starting price
- Up to 5 content sections
- Mobile and desktop layouts
- Your approved text and images
- Contact links and basic page metadata
- Two rounds of revisions
THE BUSINESS
Small business website
$650starting price
- Up to 5 pages
- Mobile and desktop layouts
- Services, about, and contact pages
- Connection to your existing booking link
- Two rounds of revisions
KEEP IT CURRENT
Content care
$35per month · optional
- Up to 30 minutes of content edits
- Hours, text, and image updates
- For sites built by the studio
- Extra work quoted separately
- Unused time does not roll over
Domain, hosting, paid software, copywriting, ecommerce, and custom integrations are separate. Project timing depends on scope and content readiness. No search ranking or sales results are guaranteed.
05 / MEET THE STUDIO
Direct communication.
One point of contact.
Goodman Web Studio is an independent project by Phillip Goodman, based in Houston. The focus is straightforward: help local businesses present themselves clearly online.
As a new studio, the first projects are intentionally small in scope. You work directly with Phillip, with expectations agreed at the start and feedback built into the process.
06 / PLAN YOUR PROJECT
What does your
business need?
Create a short project brief to organize your ideas, then email it to start a conversation.
Have a question? thegoodman.webstudio@gmail.com